How did The 3/50 Project begin?
As many great things do...by accident.
The first week in March 2009 sowed the seeds for what would later become a firestorm—
Monday: Oprah does a show instructing consumers to stop spending money on anything that was non-necessity
Tuesday: CBS News reports that “Consumer spending drives 70% of the economy. When consumers put their wallets away, the economy has trouble making a U-turn.”
Friday: In a guest spot on the Today Show, Erin Burnett from CNBC talks about how psychology plays into the economy and the importance of innovation in times of difficulty
Sunday: Erin’s back, this time on Meet the Press, chiding the national media for taking negative hyperbole into the stratosphere
Mix those together with a deep seated desire to create a message that’s positive and achievable, and, well...you get a blog post written on March 11, 2009, giving birth to The 3/50 Project.
The next week, I threw together a free flyer businesses could crank out of their desktop printers to hand customers. Within 48 hours, I received more than 350 emails asking “What else have you got?”
So I built the website you see today, launching it mid-afternoon on Monday, March 30th.
In the first seven days, more than 7,600 people found it (8,600+ if you count repeat visits).
Be careful what you blog about. It just might change the world. Or at least someone’s world.
The first week in March 2009 sowed the seeds for what would later become a firestorm—
Monday: Oprah does a show instructing consumers to stop spending money on anything that was non-necessity
Tuesday: CBS News reports that “Consumer spending drives 70% of the economy. When consumers put their wallets away, the economy has trouble making a U-turn.”
Friday: In a guest spot on the Today Show, Erin Burnett from CNBC talks about how psychology plays into the economy and the importance of innovation in times of difficulty
Sunday: Erin’s back, this time on Meet the Press, chiding the national media for taking negative hyperbole into the stratosphere
Mix those together with a deep seated desire to create a message that’s positive and achievable, and, well...you get a blog post written on March 11, 2009, giving birth to The 3/50 Project.
The next week, I threw together a free flyer businesses could crank out of their desktop printers to hand customers. Within 48 hours, I received more than 350 emails asking “What else have you got?”
So I built the website you see today, launching it mid-afternoon on Monday, March 30th.
In the first seven days, more than 7,600 people found it (8,600+ if you count repeat visits).
Be careful what you blog about. It just might change the world. Or at least someone’s world.
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